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OnDemand GrowthWheel Training → Business Concept

Explore Your Market Space (Y5)


Description
Making Your Company Strong in the Marketplace

This workshop is about getting to know your market and your market players.

Identify and get to know your rivals, the good competitors, your colleagues, and new entrants in your market space and decide how to relate to them.

Target audience: This workshop is for startup and growth companies in all life stages and within all industries.

The purpose of this workshop is to:

1. Explore your market and the players in it
2. Decide what to copy from the market players, how to adapt to them, and where to be different from them
3. Identify the parameters on which you are better than your competitors
4. Make an action plan for adapting to your market

When the workshop is over you will walk away with:

1. A toolstack to work with your market position
2. A 30-60-90 Days Action Plan for your next steps
3. Ideas and feedback from other entrepreneurs
Content
  • Welcome! (3:04)
  • Working with your GrowthWheel Advisor and the GrowthWheel Tools (1:24)
  • How to Be Better Than or Different From the Competition!
  • Market Space Framework (1:40)
  • Market Space Framework Examples (1:33)
  • Market Space Decision Sheet Introduction (00:15)
  • Market Space Decision Sheet (1:18)
  • Market Information Decision Sheet (1:24)
  • How to Set Yourself Apart
  • Position Map Framework (1:37)
  • Position Map Framework Examples (2:15)
  • Position Map Decision Sheet Introduction (00:20)
  • Position Map Decision Sheet (1:22)
  • Market Player Information Decision Sheet Introduction (00:15)
  • Market Player Information Decision Sheet (1:14)
  • Trend Spotting Decision Sheet (1:25)
  • Action Plan and Closing
  • 30-60-90 Days Action Plan for the Market Position (1:35)
  • 30-60-90 Days Action Plan Online (3:14)
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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